They’re already on your site. This is where they pick.
They got your name or found you on Google. Before they call, they click to your website. That click is the moment they decide whether you’re the one.
Out of ten homeowners who land there, one is ready to call today. The other nine are still deciding. Most sites are built for the one and ignore the nine. The nine are most of your year.
Most sites make the best builder look like the worst.
The website most owners get sold is a pretty brochure. A stock kitchen that was never yours. A template she’s already seen on ten other sites that week.
It gives them no way to tell you apart. So they pick on price, or on whoever’s site looked like they’d actually pick up.
Your work is not the problem. The thing standing in for your work is.
I build the site that closes them.
Built right, your website is the best salesman you’ve ever had. It works while you’re cutting a countertop. It works at eleven at night while a homeowner decides who she’s calling in the morning.
It puts your real kitchens in front of them. Reviews from their street. Your number, one tap away. It answers what they’re nervous about and gives them enough to stop comparing and call you.
She lands just looking. She leaves ready to call.
I build it first. You pay after you’ve seen it.
You’ve cut a check to a marketer and got nothing back. I won’t ask you to do that again. So I go first.
Before you owe me a dollar, I design your homepage. Your kitchens, your market, your name on it, the real thing on your screen.
Love it, I build the rest at one flat price I quote up front: $1,500 for the standard build, or $4,500 fully custom. Don’t love it, you walk, and it cost you nothing.
You can’t get ripped off on a website you saw before you paid for it. You deal with me, the man who builds it, not a salesman who shakes your hand and vanishes the day you sign.
It pays for itself the first job it brings in.
One kitchen runs your customer twenty, thirty thousand dollars. Win a single homeowner who would have called someone else, and the site has paid for itself. Every job after that is money that used to go to the guy with the better-looking site.